Cincinnati This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → Publishers’ Q1 earnings showed a lot of promise this year compared to last. But that doesn’t necessarily mean things are all right as rain when it...
Cybersecurity By Catherine Wolf • May 16, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research...
Cincinnati This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → Thanks to Disney for sponsoring Digiday’s upfront coverage and presenting this edition of the Digiday+ Future of TV Briefing, normally available exclusively to...
Cybersecurity This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Creating an ad that will get noticed is a basic tenet of advertising. If marketers are going to shell out significant ad dollars for campaigns, they’re doing...
Ohio By Marty Swant • May 13, 2024 • Ivy Liu At this week’s Google I/O 2024, many marketers will be tuning in for any updates on the future of generative AI and search. The annual developer conference, which takes place on Tuesday, has always been a place for the search giant to highlight major...
Ohio This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → No one really knows how the ad market will look in the immediate run-up to the U.S. presidential election, but to avoid the possibility of lost...
Cybersecurity By Catherine Wolf • May 9, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research...
Cincinnati This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The impact on paid search may be unclear, but marketers and agency execs believe that regardless of the outcome of the case the future of search will...
Ohio By Marty Swant • May 6, 2024 • Ivy Liu At last week’s annual IAB Newfronts, major ad-funded platforms were busy announcing a range of new content, ad formats and measurement tools. While major social platforms announced new AI upgrades for users and advertisers, streaming TV startups also unveiled new ways to use visual...
Ohio On the last day of the IAB’s four-day NewFronts, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – despite the latter social media platform dealing with a tricky legal situation in the U.S. TikTok addressed the ban – and its plans to fight it – in a private event...