Cincinnati AI overshadowed everything else at Google’s I/O developer conference this week — including Android 15. But now it’s Apple’s turn to preview updates coming to the iPhone. We’re weeks away from Apple’s Worldwide Developers Conference, where the next major version of the iPhone’s software, likely called iOS 18, will debut. And we have a bunch...
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Apple’s Big iMessage and Texting Update Needs to Happen Before iOS 18 Launch
Cincinnati Commentary: Apple traditionally waits for an iPhone launch to roll out splashy new features. But there are multiple reasons why adopting the RCS texting standard shouldn’t wait. Mike Sorrentino Senior Editor Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches — obsessing about how we can make the most...
Apple’s 10th-gen iPad hits a new low of $334
Cybersecurity Things are really changing over at Apple with the announcement of a new M4 iPad Pro and M2 iPad Air. The company has also discontinued the ninth-generation iPad and cut the price of its 10th-generation model to $349. While that was exciting on its own, Apple’s 10th-gen iPad is now available for an even...
Apple’s new iPad Pro keyboard is a bigger deal than you think
Ohio Apple A fresh crop of iPads is here, and this time around, Apple pulled out all the stops. The new models feature an OLED display, new Pro apps, the thinnest chassis ever, and a next-gen M-processor that has yet to appear elsewhere save for the new iPad Pros. Starting at $999, Apple is charging quite some...
Why Apple’s ‘Crush’ ad is so misguided
Ohio Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, as well as Tandem OLED and a new M4 chip for the iPad Pro. But its ad for the new iPad...
Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less
Ohio Apple will reportedly focus its first round of generative AI enhancements on beefing up Siri’s conversational chops. Sources speaking with The New York Times say company executives realized early last year that ChatGPT made Siri look antiquated. The company allegedly decided that the large language model (LLM) principles behind OpenAI’s chatbot could give the...
Apple’s new Final Cut Camera app looks great for shooting video – but I’d still love a photography equivalent
Ohio (Image credit: Apple) Buried in this week’s flurry of Apple announcements for the iPad Pro (2024), M4 chip and Apple Pencil Pro was some fascinating news for video shooters – an updated ‘Final Cut Pro for iPad 2’ app and an even more intriguing app, for both Apple’s tablets and the iPhone, called Final Cut...
Apple’s entire AirPods lineup is discounted, plus the rest of the week’s best tech deals
Cincinnati The new iPad Pro and iPad Air — and the internet’s reaction to how they’ve been advertised — may have been the big Apple news of the week, but we’re turning our attention to AirPods for our latest deals roundup. More specifically, all four models in Apple’s wireless headphone lineup are currently on sale....
Apple’s ‘Crush’ ad is disgusting
Cincinnati Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the iPad. Apple has since apologized for the ad and canceled plans to televise it. Apple’s VP of Marketing Tor...
Apple’s AirPods Max are receiving a rare $100 discount at Amazon
Cincinnati Not too long ago, it seemed like every retailer was offering a steep discount on Apple’s AirPods Max. Then, suddenly, they all stopped. For the past few months, we’ve rarely seen the AirPods Max drop below $500 — that is, until this week. Now, for the second time this year, you can grab Apple’s...