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It’s Almost Apple’s Turn: iOS 18 Needs to Have These Features
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It’s Almost Apple’s Turn: iOS 18 Needs to Have These Features

Cincinnati AI overshadowed everything else at Google’s I/O developer conference this week — including Android 15. But now it’s Apple’s turn to preview updates coming to the iPhone. We’re weeks away from Apple’s Worldwide Developers Conference, where the next major version of the iPhone’s software, likely called iOS 18, will debut. And we have a bunch...

Apple’s 10th-gen iPad hits a new low of $334
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Apple’s 10th-gen iPad hits a new low of $334

Cybersecurity Things are really changing over at Apple with the announcement of a new M4 iPad Pro and M2 iPad Air. The company has also discontinued the ninth-generation iPad and cut the price of its 10th-generation model to $349. While that was exciting on its own, Apple’s 10th-gen iPad is now available for an even...

Apple’s new iPad Pro keyboard is a bigger deal than you think
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Apple’s new iPad Pro keyboard is a bigger deal than you think

Ohio Apple A fresh crop of iPads is here, and this time around, Apple pulled out all the stops. The new models feature an OLED display, new Pro apps, the thinnest chassis ever, and a next-gen M-processor that has yet to appear elsewhere save for the new iPad Pros. Starting at $999, Apple is charging quite some...

Why Apple’s ‘Crush’ ad is so misguided
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Why Apple’s ‘Crush’ ad is so misguided

Ohio Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, as well as Tandem OLED and a new M4 chip for the iPad Pro. But its ad for the new iPad...

Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less
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Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less

Ohio Apple will reportedly focus its first round of generative AI enhancements on beefing up Siri’s conversational chops. Sources speaking with The New York Times say company executives realized early last year that ChatGPT made Siri look antiquated. The company allegedly decided that the large language model (LLM) principles behind OpenAI’s chatbot could give the...

Apple’s ‘Crush’ ad is disgusting
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Apple’s ‘Crush’ ad is disgusting

Cincinnati Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the iPad. Apple has since apologized for the ad and canceled plans to televise it. Apple’s VP of Marketing Tor...